The Inventive and Imaginative ‘Ultra Violet’ 


Ultra Violet lights the way to what is yet to come!

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.


“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

About the Pantone Color of the Year

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

Ultra Violet for your Wedding and Reception

  • The Invitation
  • Wedding Attire
  • Accessories
  • Details

Violet Theme Bridal Party Ideas

The bride wears white and carries violet flowers.

The groom adds a violet tie and boutonniere. The bridesmaids dress in violet, the bride wears violet shoes, violet sashes are added to the chairs, violet flowers and decorations pull it all together.  

Beside a great venue and a spectacular dress, the wedding has to have decorations that better highlight the theme and the overall attitude of the wedding party. There are many ways of using this strong shade in an elaborate and beautiful way;  here are our suggestions which we believe will inspire you:  Purple Wedding Details (Source: Flowers are usually the main part in decorating a wedding. If you wish a more elegant approach some large blooms combined with rhinestones on a string or large ostrich feather will leave the proper impression, while a casual attitude can be established by a simple combination between candles, decorative stones and a few flowers.

Using Violet for the Wedding Ceremony

  • Outdoor with Violet Flowers
  • Indoor with Violet Lighting
  • Indoor with Natural Lighting

Violet, White and the Green of nature

Dramatic Violet lighting with White, Gold and Lilac

White, Violet, Lilac, Dark Pink and Turquoise

Violet Theme Reception Ideas

Gold Tablecloths with Violet Napkins, Violet flowers, dramatic violet lighting with little white lights and candles.

Silver or Gold Chiavari chairs are a classic and elegant choice depending or whether you want a warm and regal or a “cool” look.  If you add dramatic violet lighting with either choice, the chairs will shimmer and will likely take on a Lilac hue as in the photo pictured above.  Then again, it’s possible with wood chairs to paint them any color you want!

Gold Tables with Gold Chiavari Chairs  and dramatic violet lighting

NEW:  Premier Table Linens can now match specific Pantone PMS colors so you can get exactly what you want!  Available here

Color Variations of ‘Ultra Violet’

Choose Eggplant, Purple, Lilac or White Tablecloths with Gold Chiavari Chairs, White Dishes and Seat Cushions

I am loving this Eggplant look below and could imagine using this deeper color for a Fall or Winter event.  

Purple tables with Silver or Crystal Chiavari Chairs 

or for a lighter approach, how about…

White Tablecloths and Napkins with Chiavari Gold Chairs, White, Violet and Lilac Flowers

This lighter look using Lilac and White with a touch of Violet would be lovely for a Spring or Summer event.

A Soft, Natural, and Relaxed Approach using Violet

Are you are inspired by the ‘Ulta Violet’ color of the year but prefer to use a toned down version of the color without the bright lighting?  Here are some ideas:

  • Outdoor – Backyard, Ranch, Park, Winery, or Private Garden
  • Informal – Day Time Event with Natural Lighting
  • Rustic Picnic Tables or Distressed Wood Tables
  • Linens – Table Runners and Napkins or Napkins Only
  • Floral Arrangements – Simple arrangements of Seasonal Local Flowers

Picnic Tables and benches with linen napkins – I recommend shopping the Premier Table Linens Havana Linen Collection and selecting “Lilac”.  

A simple white cake with violet flowers

Distressed bare wood tables with linen table runners and linen napkins Premier Table Runners

Rustic tables with linen napkins – Premier Napkins

Semi-Formal to Formal Outdoor ideas using Violet

  • Venue
  • Time of Day – Typically Afternoon to Evening
  • Linens – Standard 10″-12″ Drop Tablecloths for Semi-Formal and Full Length for Formal
  • Fabrics –
  • Floral Arrangements
  • Candles and Accessories

Full length tablecloths can be used for a more formal look and a standard 10-12″ drop are suggested for semi-formal events.


Choose a spectacular Sequin or Glitter Tablecloth on the bridal party table for that ‘bling’ factor!   Premier Sequin Overlays


Shop ‘Ultra Violet”

Tools for Designers

Here are the Celebrities that Rocked ‘Ultra Violet” before it was Pantone’s Color the the Year 2018

Queen Elizabeth II

In a jacket and matching hat.

Credit: Chris Jackson- WPA Pool/Getty


Make-up and Nail Polish


butter LONDON, the prestige color cosmetics and nail lacquer brand, is proud to partner once again with Pantone, the global color authority, to introduce the Color of the Year 2018, PANTONE 18-3838 Ultra Violet. butter LONDON and Pantone have joined forces to co-create an exclusive collection featuring the brand’s cult-favorite formulations in the Pantone Color of the Year 2018 and complementary tonal hues.

The limited edition butter LONDON + Pantone collection will pre-launch on and in December, launch in ULTA stores in January 2018, and Kohl’s stores in February 2018.

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