The American Marketing Association defines a brand as a “name, term, sign, symbol or design…intended to identify the goods and services of one seller or group of sellers, and to differentiate them from those of other sellers.” If you manage a small (or even not so small) business, you know how important good design is in getting potential customers to choose your product over that of the competition.for more on Corporate branding click here

The Importance of Branding
Trade shows & Conventions are some of the places where having eye-catching design is critical to getting prospects to see what you have to offer.

A colorful banner attracts attendees to your booth—and a tablecloth covering your demonstration table imprinted with your company’s logo or other information shows you are an organization that pays considerable attention to detail and a company to be reckoned with, an up and coming business or a well-established company.

Despite their name, table linens, skirts, fitted tablecloths and toppers are not the only products available from Premier Table Linens. Premier also create customized digital and or screen printing on fitted tablecloths, tablecloths, fire retardant tablecloths, overlays, banners and yes, even burlap. A printed burlap tablecloth can convey a warm, welcoming, natural image.

or a personalized message from the heart on a burlap overlay at a wedding reception, perhaps the name of the bride and groom at the head table at the reception is something very unique and stylish and that will always be remembered.

Customize Your Message
Premier can print any design you or your company comes up with, for use at trade shows, conventions, retail stores, schools and anywhere you come into contact with customers or prospects. Not only that, they can even help you develop your branding strategies!

One of their owners, Ryan Cunningham, is a talented graphic designer. Ryan works with all of their custom digital printing customers, making suggestions and collaborating with them to ensure that they are happy with the final product. For only $29.99 less than the cost of one week of worth of morning lattes, Ryan will vector and tweak your existing artwork so you have print ready files, not just for now but forever on all to help you deliver your message clearly, and to motivate buyers to use your product. Where are you going to find a deal like that? Nowhere, that’s where.

And, as they say in television commercials: wait, there’s more! Not only is their pricing competitive with other companies offering digital and screen imprinting, they’re currently running a promotion where for every imprinted tablecloth you purchase, you get a custom printed display banner at half price.

It’s a great deal for companies that are just getting started with their branding efforts, or for those who have more than one message to offer their customers.

The Price Is Right
Some other companies charge set-up fees, proof charges and other hidden costs; Premier doesn’t do that. Most other companies have a 10-day turnaround time; theirs is only three. Once you’ve placed your order, and submitted your artwork, Ryan will send you a final proof within 24 hours. As soon as approved by the client, the project goes into production immediately—and within three business days, the work is finished and ready to ship.

If you or your company is considering purchasing custom printed tablecloths or banners consider using digitally printing for smaller orders, and screen-printing for larger orders. Screen-printed tablecloths and banners are typically printed with only one or two colors because it involves a hand-printing process and ink overlays. Digitally printed items, however, have no color limit. Also, if you plan on laundering a printed tablecloth, digital printing is best—screen-printed items can’t be washed too often without fading.

Ryan, of course, knows all this and much more—about printing, branding, eye-catching designs, and lots of other useful things. So if you’re interested in this kind of work, why not give him a call?

Barbara H. Jacksier is the author of Waterfront Cottages, a book on decorating using motifs from coastal regions. She is also the former editor of magazines including Cottage Style, Romantic Living and Country Kitchens She is currently a freelance
writer on lifestyle and decorating topics and a regular researcher and writer for Premier Table Linens.